The White Space Product Development Challenge is a midwest inter-university competition created to strengthen students’ knowledge of design methodologies in product development and provide opportunities to interact with companies and industry professionals
PDMA strives to connenct innovators around the world. The orginal concept behiend the White Space Challenge was how to create an intersection of practtioners, acadmenics and students so that they will interact around innovation.
Student Poster Presentations at the White Space Conference.
Some organizations are satisfied with the "Defend & Extend" product management style because it is perceived as low risk. However, more than ever, customers seek innovative products that best solve their pain points, looking past ordinary solutions. Innovation is the entrepreneurial currency used to drive sales growth and profitability. The PDMA White Space Conference probes the methods to uncover innovation white spaces and how to lead the organization towards unclaimed market spaces and accelerate new product development.
Whether you’re looking to exploit gaps in your existing markets or radically alter the market landscape, you’ll walk away with the tools, examples, and experience necessary to identify unmet customer needs, map your product strategy, and lead your organization to its next successful product launch.
University Students Presenting at WS Conference
What makes the White Space Conference unique is the unprecedented access you'll gain to practitioners at the forefront of product development best practices. And, your admittance fee makes possible the White Space Challenge, a ten-week, inter-university product development and design challenge. The conference is the culmination of interaction between managers seeking talented and motivated students seeking to demonstrate their innovation chops to perspective managers. During the mid-day networking time, student presentations will be an opportunity to meet and engage with the next generation of innovation leaders, many of whom are interested in internships and full-time employment.
